Job Description
Own our email and push communication channels to drive engagement with our learners by
- Delivering creative newsletters and push messages that reflect our brand and product
- Partner with our Product teams to improve the effectiveness of lifecycle communications
You Will...
- Be the channel expert and own email strategy and campaign execution to help achieve individual marketing team goals
- Create, implement, analyze and report on strategies (audience segments, workflows, experiments) to continuously improve performance to business KPIs
- Implement and execute a monthly marketing newsletter calendar in support of product launches and other team objectives
- Work with our Onboarding, Retention, and Reengagement teams to optimize our triggered flows by coming up with ideas and running experiments
Requirements:
- 5+ years of email marketing and email operations experience in consumer tech
- Excellent organizational and prioritization skills; ability to prioritize and complete multiple concurrent and time-sensitive requests
- Experience working closely with marketing, product, design, and engineering colleagues
- Proven track record of successfully developing and implementing creative, high-impact email campaigns
- Excellent written and verbal communication skills, with a strong attention to detail
- Experiment-first mentality; ample experience with A/B testing and email optimization
- Strong subject matter expertise, including base-level knowledge of deliverability; comfortable advocating for the long term vision of an email program
- Proficient in responsive HTML and CSS coding
- Comfortable working with data and digging into numbers; deep understanding of email KPIs, metrics, and reporting with ability to translate into concrete insights
- A love for outside of the box thinking; a creative approach to email content and problem solving
Exceptional Candidates Will Have...
- background in copywriting and content creation
- Expert HTML and CSS coding knowledge
- Experience carrying out campaigns in home-grown email platforms
