Job Description
Who We Are
Rhombus is on a mission to make the world a safer place. For organizations, video security is an essential tool to maintain safe environments, yet today it is one of the most outdated and stagnant pieces of technology. Rhombus changes that with its centralized platform that combines intelligent cameras, sensors, and AI analytics to help organizations improve safety and operations at scale. We have a solid product-market fit, customers love us, and our solution makes a profound impact and difference in the world.
Overview
Rhombus is looking for an experienced Product Marketing Manager to drive go-to-market strategy and execution for new products and features. This role will build compelling messaging and solution-driven narratives through customer centric storytelling and thought leadership that will drive our top-of-funnel strategy. This role will also help accelerate adoption in the market across Rhombusโs product portfolio by partnering closely with our Growth Marketing and Sales teams to build internal programs that support effective enablement, increase win rates, and contribute to shorter sales cycles. Finally, this role will serve as the voice of the customer for future product investments.
In this role, youโll have an opportunity to uplevel go-to-market effectiveness across the organization and your work will directly impact Rhombusโs key long-term growth priorities. You are a great fit for this role if you have demonstrated creative problem-solving skills, draw conclusions using a data-driven approach, can execute quickly to support a fast-growing market, enjoy working with various teams and leaders, and are excited to learn new skills.
What You'll Do
- Define and manage end-to-end GTM strategy for existing and new products and features, including customer and market research, messaging, positioning, project management and sales enablement
- Create content and narratives that showcases Rhombusโs value proposition and differentiators including keynote presentations, one pagers, customer-facing videos, and sales playbooks
- Partner with marketing stakeholders for creative, multi-channel marketing campaigns that resonate with external audiences and drive lead generation and pipeline growth
- Serve as the voice of sales and customer to inform product roadmap and features
- Build product marketing programs and frameworks and partner closely with product teams to promote Rhombusโs products and platform, internally and externally, and drive organizational excellence
- Embody core company values of deep customer focus, one team, think greater, and act with integrity
What We're Looking For
- 2+ years of relevant experience in product marketing, solution marketing, or go-to-market strategy
- Experience in B2B marketing, especially in creating messaging or driving sales enablement
- Excellent written and verbal communication skills, creating and editing email campaigns, launch plans, and white-papers as needed
- Ability to synthesize and distill complex information into clear, concise messaging for different audiences
- Experience working with cross-functional teams, managing and communicating complex projects with many stakeholders
- Creative thinker that can generate new ideas and experiments and execute on innovative โbreakoutโ marketing ideas
- Youโre detail-oriented, yet can think big picture; analytical, yet creative; and a self-starter who is not afraid to execute and get in the weeds
