Phyllo

Content Marketing Manager

Phyllo

7 days ago

About Phyllo

Phyllo is a data gateway for developers and businesses to access data of creators / digital solopreneurs directly from the source platforms (e.g. YouTube, Twitch, Upwork, Shopify) with their consent. Think of us like an "account aggregator" but for the creator economy through which creators / digital solopreneurs can link their accounts and share their data with any developer / business who needs it. Such data once shared can act as a proof of a creator's digital identity, proof of their work or income.

We are backed by reputed investors and have raised a total of $17.8M in funding from Nexus Venture Partners, RTP Global and angels from businesses such as Facebook, Teachable, Coinbase and more. More info at https://www.crunchbase.com/organization/phyllo

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Job Description

Job requirements

You will be responsible for:

  • Assist in the content marketing program and leads generated from the program
  • Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
  • Manage promotion of the content marketing program initially through organic channels
  • Research industry trends, reports and keywords to talk about interesting topics in the industry.
  • Collaborate with the Sales and Product Teams to design content briefs
  • Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
  • Improve website performance focusing on keywords and creating SEO-friendly content
  • You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.
  • Here is how you will continuously add value to the organization:
  • Research and identify new industry trends that will feed into the content strategy.
  • Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
  • Work with freelancers and agencies to esure quality and timeliness of content
  • Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
  • Execute and scale the content strategy by either scaling the team internally or working through partners.
  • Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
  • Identify ways to promote the content for generation of leads
  • Work with teams to optimise the quality and relevancy of leads through content
  • Optimise content for SEO, monitor page rankings and quality of visitors
  • Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

  • 2-4 years of experience for running successful content marketing programs for B2B SaaS companies
  • Any experience in the API / Developer Tool company is an added advantage
  • Any experience with creator economy, either as a creator or marketing to creators is an added advantage
  • Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
  • Experience in integrating content marketing campaigns with CRM

What we offer:

  • Work from home or your preferred location today, tomorrow, and forever.
  • A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
  • Choose to work in the hours you feel the most productive.
  • We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
  • Stock Options.
  • Laptop of your choice.
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