Job Description
The Marketing team at Exploding Kittens is responsible for driving the strategy and execution of go-to-market plans for all product releases. The Senior Brand Manager will set the long-term strategic marketing plan for key releases, identifying consumer and retailer trends and translate those insights into new product concepts.
A successful candidate must have a passion for our mission, games, and technology; be a strategic and creative thinker; have recent experience building and developing gaming brands or similar as well as experience managing brand partnerships, and expertise in managing large-scale marketing campaigns.
HOW YOUโLL CONTRIBUTE:
- Lead new product launches from conception to execution and deliver creative campaigns that drive revenue
- Evolve the brandโs position, target audience, and current engagement across all utilized platforms
- Ensure brand success by constant monitoring of marketing performance and taking swift, corrective action as needed.
- Curate, expand, and develop relationships with entertainment partners and digital influencers for campaign activations and events
- Identify and secure key brand/promotional partnerships and collaborations
- Plan new assets to support and enhance the brand portfolio that can be used across licensing, partnerships, product development, PR, and marketing
- Advanced in leveraging consumer insights and data to craft and execute marketing plans that effectively establish objectives, key messaging, positioning, and pinpoint target audiences
WHAT WE NEED:
- 7+ years experience in brand strategy, brand building, campaign management or agency equivalent role
- Must be in the card/board game industry, or similar experience
- Proven experience in a supervisory role
- Highly strategic with sharp project management, problem-solving, organizational and analytical thinking skills
- Demonstrated ability of developing go-to-market plans and large scale marketing campaigns for highly visible brands and/or product launches
- Proficient in social media including Instagram, TikTok, and other app-based platforms, including community gaming platforms, Discord, Reddit, etc
- Manage marketing budgets and provide insight or approval for all marketing expenses
- Experience managing creative, media, and research agencies
WHAT WE OFFER:
- 100% Company paid medical, dental, and vision benefits for you and your family
- Flexible spending account options (medical, dependent care, transit)
- 401k with company matching
- Employee Equity Incentive program
- Flexible paid vacation
- Learning & development allowance
- Monthly wellness benefit + complementary wellness subscriptions
